Content Creation

Writing an article for your weekly blog? Posting a photo to social media?

Creating the content for these is easy, especially if you use published, republished or reworked articles as a reference.

But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources and knowledge.


Think about articles you’ve read, speeches you’ve heard, books you’ve begun.

The initial exposure helps people determine whether you want to spend more time reading, listening or viewing.
There is simply too much competition to expect that people will invest their time in trying to overcome a tepid introduction.


In order to create content that is relevant to your audience, it’s essential that you search for an original angle and figure out what it is your audience wants to see and know.

Here are a few ideas to spark your imagination and challenge your creative side.


  • Read books and relevant publications and summarize your reading and document your ideas.
  • Brainstorm with others. Engage a team of trusted advisors. Being a part of a powerful mastermind group and trusted advisors is a great way to improve your ideas and creativity.
  • Interview others. This is a terrific way to learn, gain new ideas and leverage effective marketing while developing new audio and video content for your website and that of the person you are interviewing.
  • Social networking. When joining effective and smart online communities, you may quickly gain knowledge of what is being asked and discussed, and how you may be of help to others.